Are you wondering how Google ads work? Online marketing has a language all its own. If you’re a business owner with time to kill, subscribe to Google’s YouTube Channel. You can get good insight in to how to create a basic campaign, an understanding of Quality Score, and lots more.

Below is an introduction to AdWords and Online Marketing by Google:

Take the Guessing Out Of Your Marketing

The first thing you’ll need to do is create an AdWords Account. Most business owners upon entering the AdWords platform feel overwhelmed and intimidated. There are so many things and words that, to an untrained person, don’t make sense. Just take a deep breath, relax and start!

AdWords is important for businesses of all sizes because it takes the guessing out of your marketing. This can save you thousands of dollars. For example, if you’re launching a mobile app that is made for customers who frequent your restaurant in the Palm Desert, CA area, you can target mobile search showing your ad to those who have either Android phones or iPhones within the city limits.

You can also target by radius, gender, age, interests and lots more. This used to be data that would take years to gather costing tens of thousands of dollars. With Google AdWords, it is done for you. So whether you’re looking to attract new website visitors, grow online sales, get your phones ringing or create repeat customers, Google AdWords can help.

More Benefits to AdWords

  1. You Only Pay For Results – It’s free to sign up and you only pay when someone takes a desired action. In other words, you only pay when your ad works
  2. Limited Budgets Are Welcome – You don’t need a lot of money to start. You can set your budget within your comfort zone, even if that is 2 Dollars per Day. Some businesses pay $100,000 per month while others pay $100 per quarter. It’s totally up to you.
  3. Insights and Analytics – You can measure the performance of your ads at any time by logging in to your AdWords account. Google also sends monthly reports highlighting key stats and summaries relevant to you campaign.

If you need help with AdWords, visit our Contact Page and we will connect you with an AdWords Certified Professional within 24 Business Hours. If you have questions, please ask in the comment section below. Thanks for stopping by!