by admin | Dec 18, 2021 | Reviews
If you are a small business owner, particularly one who markets to a local audience, there are several things you can do to really boost website conversions and sales. The instinct of an entrepreneur is to DIY whenever possible and to weigh the cost savings vs the...
by admin | Oct 11, 2021 | Blogging, Content
By now, you’ve heard the adage, “Content is king.” That’s never been more accurate than it is today. Content represents a massive marketing opportunity for companies of all sizes. An effective content marketing strategy can get your products or services in front of...
by admin | Sep 15, 2021 | SEO
The topic of local search is hardly a new one but as the mobile platform grows at hyper speed, it is a topic that is ever evolving. Local SEO is becoming “hyperlocal” SEO because of your smart phone and its location settings. In a recent post by...
by admin | Jul 2, 2021 | Local Business Tips
Most of you are familiar with the phrase “you get what you pay for”. For just about all products and services, there exists some measure between cost and value, but naturally there are always exceptions. There are affordable things that work perfectly...
by admin | Apr 3, 2021 | Local Business Tips, Website Marketing Tips
Citations are simply “mentions” of your business’ name, address and phone number. Examples of important citations pages are sites like Yelp, Google Plus, and your local Chamber of Commerce site. Citations are important because they are a major ranking metric for...
by admin | Aug 17, 2018 | Social Media Tips
Oftentimes, small businesses are fast to implement new ideas. Other times, they are hesitant or “too busy” to even know what is out there. So it is with social media marketing. As highlighted in Clutch 2017 Small Business Social Media Survey, 24 percent of...
by admin | Jun 9, 2017 | Google Updates
Did Google Block PBN (Private Blog-Network) Back-links with an Update to Penguin? Here’s Our Theory: Google might have made some adjustments to their algorithms this month on how they target spammy back-links and other forms of spam. Google would not validate or...
by admin | Jan 27, 2017 | Operation Web News
Palm Desert SEO Expert, Operation Web, recently earned the coveted Google Partner Status. For more than 18 years, Operation Web has served the Coachella Valley with Web Design and Search Engine Optimization services. Recently, they’ve turned their focus primarily to...
by admin | Jul 8, 2016 | Social Media, Social Media Tips
Social Signals are shares, likes, comments and other engagements from social media properties like Facebook, Twitter, Instagram and Pinterest. They’re called signals because they serve as confirmation to Google your website content is relevant and worth ranking. It is...
by admin | Dec 2, 2015 | Pinterest, Social Media
Pinterest recently announced that they will support “buying pins”. For those of you who don’t know what Pinterest is, it is a social media giant in which users can upload, save, sort, and manage images – known as pins – and other media content through collections...
