By now, you’ve heard the adage, “Content is king.” That’s never been more accurate than it is today. Content represents a massive marketing opportunity for companies of all sizes. An effective content marketing strategy can get your products or services in front of...
Oftentimes, small businesses are fast to implement new ideas. Other times, they are hesitant or “too busy” to even know what is out there. So it is with social media marketing. As highlighted in Clutch 2017 Small Business Social Media Survey, 24 percent of...
Most of you are familiar with the phrase “you get what you pay for”. For just about all products and services, there exists some measure between cost and value, but naturally there are always exceptions. There are affordable things that work perfectly...
Citations are a key component to ranking in Google and Bing. A citation is a business listing or online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners...
Citations are simply “mentions” of your business’ name, address and phone number. Examples of important citations pages are sites like Yelp, Google Plus, and your local Chamber of Commerce site. Citations are important because they are a major ranking metric for...
