How Do I Market My Small Business? – Reviews, Reviews, Reviews!

How Do I Market My Small Business? – Reviews, Reviews, Reviews!

If you are a small business owner, particularly one who markets to a local audience, there are several things you can do to really boost website conversions and sales. The instinct of an entrepreneur is to DIY whenever possible and to weigh the cost savings vs the time spent to implement strategies. Is it worth learning SEO vs hiring a professional, for example. That’s up to each individual business owner. If you’re an established business, present in your market, I would bet the answer is easily “go hire someone”. But, if you are a start up without a lot of capitol, it’s time to roll up your sleeves and get busy getting reviews. Why Start With Reviews? A great reputation is the most robust marketing assets an organization has to influence new customers to buy from them. The “social proof” contained in reviews and star ratings assist customers in short-cutting their research and making decisions quickly and with more confidence than ever before. Get Google Reviews Reviews will be the life blood of your young company. In fact, it wouldn’t hurt to have a healthy obsession for getting reviews. START WITH GOOGLE. Why? Because Google LOVES Google. The fastest path to page 1 rankings is to optimize your Google My Business account. Here are some basics: Claim Your Business – If you’ve been in business for even a small amount of time, it’s likely that Google generated a page for your business. Here’s how to CLAIM IT. Don’t Skimp – Fill out as much as possible and create as much unique content as possible. Take advantage of the “About” section and make...

Pin It on Pinterest