1/4 of ALL Local Businesses Ignore Social Media – COMPLETELY!

1/4 of ALL Local Businesses Ignore Social Media – COMPLETELY!

Oftentimes, small businesses are fast to implement new ideas. Other times, they are hesitant or “too busy” to even know what is out there. So it is with social media. As highlighted in Clutch 2017 Small Business Social Media Survey, 24 percent of small companies have zero social media presence. That is, in today’s business environment, completely unacceptable. Digging deeper into the Clutch data reveals that fewer than half of all small businesses are, in fact, utilizing their social media presence on a constant basis. Sure, an eatery may have a Facebook Page setup, but there’s a good possibility its latest post was the Wednesday evening special in early May 2015. Clutch found that less than 45% of small companies are on their social media sites multiple times a day. Another 23 percent are posting to their social properties on a daily basis. Things to Keep in Mind If your not productive on social media on a regular basis, your company’s message will be lost. Followers are drastically more likely to see content and updates from businesses that are more active on their platform. A relatively dormant profile is far more likely to go unseen. If a company is inconsistently posting, the reach will be poor even if the audience is pretty substantial. This is particularly true with Facebook. Inconsistency is tantamount to forfeiting your audience. Help Me Help You! Since the last two major Google updates, social media has been married to Search Engine Optimization. “Social signals” are a significant aspect of the major rank factors. Think about it, what legitimate company these days DOESN’T have a solid social...

SEO Tips for Local Businesses – Social Signals and How You Can Use Them To Rank

Social Signals are shares, likes, comments and other engagements from social media properties like Facebook, Twitter, Instagram and Pinterest. They’re called signals because they serve as confirmation to Google your website content is relevant and worth ranking. It is one of the most important factors in today’s SEO. If you’re a local business, try not to sell at every turn – especially in your social media properties. Try to put yourself in the minds of your audience by asking yourself “Would I share this?”. I’m not suggesting that you never promote, but you’ll get far more engagement by providing useful information for your audience to take in. And remember, Google loves social activity or signals so, although you may not be directly promoting, your engagement will serve to rank your site. If you have questions, please leave them in the comment section below, or visit our contact page to email us. To find out how you can take over the first page of Google, visit the OperationWeb.com home page today....

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