1/4 of ALL Local Businesses Ignore Social Media – COMPLETELY!

1/4 of ALL Local Businesses Ignore Social Media – COMPLETELY!

Oftentimes, small businesses are fast to implement new ideas. Other times, they are hesitant or “too busy” to even know what is out there. So it is with social media. As highlighted in Clutch 2017 Small Business Social Media Survey, 24 percent of small companies have zero social media presence. That is, in today’s business environment, completely unacceptable. Digging deeper into the Clutch data reveals that fewer than half of all small businesses are, in fact, utilizing their social media presence on a constant basis. Sure, an eatery may have a Facebook Page setup, but there’s a good possibility its latest post was the Wednesday evening special in early May 2015. Clutch found that less than 45% of small companies are on their social media sites multiple times a day. Another 23 percent are posting to their social properties on a daily basis. Things to Keep in Mind If your not productive on social media on a regular basis, your company’s message will be lost. Followers are drastically more likely to see content and updates from businesses that are more active on their platform. A relatively dormant profile is far more likely to go unseen. If a company is inconsistently posting, the reach will be poor even if the audience is pretty substantial. This is particularly true with Facebook. Inconsistency is tantamount to forfeiting your audience. Help Me Help You! Since the last two major Google updates, social media has been married to Search Engine Optimization. “Social signals” are a significant aspect of the major rank factors. Think about it, what legitimate company these days DOESN’T have a solid social...

Google Plus for Business Owners by Operation Web

Google Plus is very important for local business owners. It is without question, the fastest path to a page 1 ranking for any local company. There are 3 keys to ranking your Google Plus page. They are as follows:  Claim Your Page – We will soon be posting a video on exactly how to do this but all you really have to do is follow the promts on Google Plus when on your page. It’s a simple process but a timely one due to the address verification. Get Reviews – It should be a priority for all business owners to ask for honest reviews from customers. If you reach the magic 5 reviews, your stars will appear in Google search results which will dramatically increase your click through rate. Keyword in Title – Put your company’s main keyword in the title of your Google Plus page. This is a big part of Google’s confirmation regarding the nature of your business. If you have questions, leave them in the comment section below. If you’re interested in working with Operation Web, visit our Inquiry Form page and we will create a custom plan to help your business dominate...

SEO Tips for Local Businesses – Social Signals and How You Can Use Them To Rank

Social Signals are shares, likes, comments and other engagements from social media properties like Facebook, Twitter, Instagram and Pinterest. They’re called signals because they serve as confirmation to Google your website content is relevant and worth ranking. It is one of the most important factors in today’s SEO. If you’re a local business, try not to sell at every turn – especially in your social media properties. Try to put yourself in the minds of your audience by asking yourself “Would I share this?”. I’m not suggesting that you never promote, but you’ll get far more engagement by providing useful information for your audience to take in. And remember, Google loves social activity or signals so, although you may not be directly promoting, your engagement will serve to rank your site. If you have questions, please leave them in the comment section below, or visit our contact page to email us. To find out how you can take over the first page of Google, visit the OperationWeb.com home page today....

“Buy It On Pinterest” Program Is Big News To Pinterest Marketers

Pinterest recently announced that they will support “buying pins”. For those of you who don’t know what Pinterest is, it is a social media giant in which users can upload, save, sort, and manage images – known as pins – and other media content through collections known as Pinboards. Users can also follow and browse the content of other users. Pinterest quickly become popular among women and soon became a favorite of many retail businesses as it caught on through a diverse range of demographics. Pinterest is well known throughout the Social Media Management community as home to the most “likely to buy” of all social media audiences. The addition of the “Buy it on Pinterest” program is exciting news for retailer, particularly those who sell visually appealing, stylish products like apparel and accessories. Users will have a number of filtering features that allow them to focus in on products that they are looking for. Sellers using Shopify can use this feature now with Demandware integration soon to come. For alerts on future integrations, you can get on the waitlist by clicking this link. The Operation Web team is successfully managing several Pinterest accounts for clients with promoted pins that get traction for months. The “post life span” of a pin versus a Facebook post, for example, is like that of an Elephant versus a butterfly. Pins live and stay visible for a long time which is why they can become so effective for businesses. === Operation Web has been an e-Commerce solution for businesses since 1996. If you’re interested in converting your web-store to the Shopify platform or...

Pin It on Pinterest