“Buy It On Pinterest” Program Is Big News To Pinterest Marketers

Pinterest recently announced that they will support “buying pins”. For those of you who don’t know what Pinterest is, it is a social media giant in which users can upload, save, sort, and manage images – known as pins – and other media content through collections known as Pinboards. Users can also follow and browse the content of other users. Pinterest quickly become popular among women and soon became a favorite of many retail businesses as it caught on through a diverse range of demographics. Pinterest is well known throughout the Social Media Management community as home to the most “likely to buy” of all social media audiences. The addition of the “Buy it on Pinterest” program is exciting news for retailer, particularly those who sell visually appealing, stylish products like apparel and accessories. Users will have a number of filtering features that allow them to focus in on products that they are looking for. Sellers using Shopify can use this feature now with Demandware integration soon to come. For alerts on future integrations, you can get on the waitlist by clicking this link. The Operation Web team is successfully managing several Pinterest accounts for clients with promoted pins that get traction for months. The “post life span” of a pin versus a Facebook post, for example, is like that of an Elephant versus a butterfly. Pins live and stay visible for a long time which is why they can become so effective for businesses. === Operation Web has been an e-Commerce solution for businesses since 1996. If you’re interested in converting your web-store to the Shopify platform or...

How Google AdWords Works and Why It Is Important For Your Business

Are you wondering how Google ads work? Online marketing has a language all its own. If you’re a business owner with time to kill, subscribe to Google’s YouTube Channel. You can get good insight in to how to create a basic campaign, an understanding of Quality Score, and lots more. Below is an introduction to AdWords and Online Marketing by Google: Take the Guessing Out Of Your Marketing The first thing you’ll need to do is create an AdWords Account. Most business owners upon entering the AdWords platform feel overwhelmed and intimidated. There are so many things and words that, to an untrained person, don’t make sense. Just take a deep breath, relax and start! AdWords is important for businesses of all sizes because it takes the guessing out of your marketing. This can save you thousands of dollars. For example, if you’re launching a mobile app that is made for customers who frequent your restaurant in the Palm Desert, CA area, you can target mobile search showing your ad to those who have either Android phones or iPhones within the city limits. You can also target by radius, gender, age, interests and lots more. This used to be data that would take years to gather costing tens of thousands of dollars. With Google AdWords, it is done for you. So whether you’re looking to attract new website visitors, grow online sales, get your phones ringing or create repeat customers, Google AdWords can help. More Benefits to AdWords You Only Pay For Results – It’s free to sign up and you only pay when someone takes a desired action....

Is My Website Mobile Friendly? Use Google’s Simple Tool to Find Out

On Tuesday, April 21st, Google confirmed its roll out of their “Mobilegeddon” update which was supposed to suppress non-mobile friendly websites. So far no major damages ensued, however Google has made it very clear that this will, over time, effect the rankings of websites in mobile search. For an The Advanced SEO’s Guide To Mobileggedon, Click Here If you’re a business owner or blogger wondering if your site is mobile friendly, watch the video below: Check to see if your website is mobile friendly by clicking here. Mobile Friendly Test From Google: Rolling out the mobile-friendly update As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. Read more If your website does not pass the Google test, see your website developer immediately. If you do not have a web development team or expert, visit OperationWeb.com or call us...

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