From Local Search to Hyper-Local Search in 2017

From Local Search to Hyper-Local Search in 2017

The topic of local search is hardly a new one but as the mobile platform grows at hyper speed, it is a topic that is ever evolving. Local SEO is becoming “hyperlocal” SEO because of your smart phone and its location settings. In a recent post by SearchEngineLand.com, they stated the following: As mobile continues to grow, consumers are conducting more searches with hyper-local intent – and Google is refining its results in response to this trend. Google Trends plainly reveals a remarkable rise in “near me” queries, specifically since the middle of 2015. Hyper-local targeting, or advertising to clients within your area depending on their GPS location, has the potential to enable companies like yours to answer the instant needs of your potential customers. Recognizing how to optimize your content for these visitors can provide you with an exceptional opportunity to capture their attention. Google has been demonstrating signs of pressing searchers toward hyper-local. Back in 2016, Barry Schwartz announced a noticeable lowering in the amount of pages offered for Google Maps search results, indicating an attempt to thin the results down to a smaller geographic area. Google wants to better serve users by individualizing their results based upon their precise location. More from...
Google May Have Updated Penguin (unannounced) To Reduce Spammy Links

Google May Have Updated Penguin (unannounced) To Reduce Spammy Links

Did Google Block PBN (Private Blog-Network) Back-links with an Update to Penguin? Here’s Our Theory: Google might have made some adjustments to their algorithms this month on how they target spammy back-links and other forms of spam. Google would not validate or refute there was an algorithm adjustment, but in accordance with the indicators I am monitoring, there seems to have been an algorithm revision that has hit individuals who practice more aggressive link building techniques. The revision seems to have taken place around Feb 1, 2017. It may well have been an adjustment to how Google Penguin recognizes and discounts un-natural links, or it may well be a completely new formula – we are unclear. But a lot of internet marketers inside the “black-hat” SEO forums seem to be experiencing this and stressing that their techniques are not performing as well. The vast majority of the Google traffic monitoring systems, such as Moz, Algoroo, RankRanger and numerous others, show unusual turbulence around Feb 1st. Meanwhile virtually all of the non-spammy Search Engine Marketing communities are not noticing the same ranking fluctuations. If I had to speculate, I would guess this is an algorithm revision around how Google discredits spammy back-links, maybe updating the Penguin algorithm or something else. What This Means For Your Business If you’re a local business owner, you don’t have time to digest and learn everything there is to know about how Google works. That’s the job of your SEO Expert. When you’re deciding on who to work with, make it explicitly clear that your DO NOT want any Black Hat techniques directly impacting your main website. If they are not...

Palm Desert SEO Expert Earns Google Partner Badge

Palm Desert SEO Expert, Operation Web, recently earned the coveted Google Partner Status. For more than 18 years, Operation Web has served the Coachella Valley with Web Design and Search Engine Optimization services. Recently, they’ve turned their focus primarily to web marketing for local businesses. Since then, they’ve been hyper focused on achieving this status as it allows them to provide elite level services with Google’s stamp of approval. “We are so proud of our team! There are less than 300 Google Partners in North America and Operation Web is now one of them” said Co-Owner William Gee. “We are now equipped to offer our clients the absolute best web marketing solutions available. This is a great day for our company and our clients.” The Google Partners status is awarded not just on qualifications and experience of managing SEO and advertising accounts, but also on customer service and quality. Essentially, a Google partnership means better, direct communication and trust between our agency and Google. In Google’s own words: “The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.” What a Google Partner Means for Your Business “Certification means that Operation Web’s SEO team understands the intricacies of how Google products work, so you, the client can receive the best service, insight and advice to expand with peace of mind.” – Randy Myers, Founder. Working directly with Google means we can act as your first-hand source of digital knowledge, access the latest Google training, and uncover the latest research...

Google Plus for Business Owners by Operation Web

Google Plus is very important for local business owners. It is without question, the fastest path to a page 1 ranking for any local company. There are 3 keys to ranking your Google Plus page. They are as follows:  Claim Your Page – We will soon be posting a video on exactly how to do this but all you really have to do is follow the promts on Google Plus when on your page. It’s a simple process but a timely one due to the address verification. Get Reviews – It should be a priority for all business owners to ask for honest reviews from customers. If you reach the magic 5 reviews, your stars will appear in Google search results which will dramatically increase your click through rate. Keyword in Title – Put your company’s main keyword in the title of your Google Plus page. This is a big part of Google’s confirmation regarding the nature of your business. If you have questions, leave them in the comment section below. If you’re interested in working with Operation Web, visit our Inquiry Form page and we will create a custom plan to help your business dominate...

SEO Tips for Local Businesses – Social Signals and How You Can Use Them To Rank

Social Signals are shares, likes, comments and other engagements from social media properties like Facebook, Twitter, Instagram and Pinterest. They’re called signals because they serve as confirmation to Google your website content is relevant and worth ranking. It is one of the most important factors in today’s SEO. If you’re a local business, try not to sell at every turn – especially in your social media properties. Try to put yourself in the minds of your audience by asking yourself “Would I share this?”. I’m not suggesting that you never promote, but you’ll get far more engagement by providing useful information for your audience to take in. And remember, Google loves social activity or signals so, although you may not be directly promoting, your engagement will serve to rank your site. If you have questions, please leave them in the comment section below, or visit our contact page to email us. To find out how you can take over the first page of Google, visit the OperationWeb.com home page today....

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